You are about to learn the most important thing about doing business. There are only 3 reasons why people don’t buy something:
- They don’t want it.
- They can’t afford it.
- They don’t trust you.
The first two reasons are out of your control and can happen maybe because you are targeting your market incorrectly, but if you fail on number 3 then you are leaving big money on the table.
People Buy From You Because They Trust You
Trust is what moves people to buy things from you over and over again. It is easier to sell something to past clients than sell stuff to someone you don’t know yet. Also, you may know that it is 5 to 10 times easier to sell something to people who already know you.
The other part of the equation is that it is very difficult to build trust if you don’t communicate much with people. It’s a know fact that in average, it will take seven contacts to build trust, but once trust is built you can communicate with your clients at will, and if you don’t disrespect them, you will always be fine.
To Personalize or Not.
Autoresponders are a preprogrammed sequence of emails that could be personalized. Because personalization can increase response in more than 30%, and there is no reason to choose software that doesn’t support it, all programs reviewed in this page include this feature.
By using autoresponders you can create this trust much easier because emails are automatic. Be sure you don’t overuse them because once you have gained trust from people, it’s not necessary to use them for this purpose, but autoresponders can be used for many things:
- To remind something (payments, answers, etc.)
- To deliver a very huge course.
- To deliver a newsletter to your subscriber base.
All examples above can be used effectively on clients and non-clients.
It is easy to become an autoresponder addict and let me tell you one example of mine. I wanted to deliver a large course to my clients and the first idea that went through my brain was “use an autoresponder sequence�.
The sequence worked fine, but wasn’t necessary. A simple PDF file would do the work and without some of the hassles that autoresponders impose. One of them is that if you want to change messages, then it is better to create a new sequence because changing anything when people are receiving a sequence can make your life miserable. Many people will email you asking why they don’t received that lesson or complaining that they can’t open that web page and you will lose precious time answering administrative questions.
How Many Emails?
How many emails are enough? Many people send autoresponder sequences of 5 or 7 emails. My largest autoresponder sequence is 68 emails, sent out on a daily basis and this has proven to be the most profitable of my tests to date. If you ask: What the hell are you writing in all those messages? I’ll tell you that I write about everything imaginable on this topic, but you should know your niche well to write so much about it!
You must test the frequency and the number of emails that maximize your profits because every market is different.
It seems that more emails beats less emails and the reason is simple. People who subscribe to your autoresponder want information about the topic and want a lot of it. Also, take care to avoid giving away too much for too much time, because that could backfire you, as some people could perceive that your information isn’t of value because they receive so much of you for free. Give away free information so your clients can profit from it, but keep something for you so you can profit too, this way people will respect you more because of the mutually beneficial relationship.
The Services
You have 2 kinds of autoresponders:
- Hosted in your domain
- Hosted Remotely.
Spam filters had made too difficult to deal with bulk email, so much that we no longer even explain why you shouldn’t use your domain hosting or your PC to send bulk emails. If you do, a large percentage of your emails will be filtered and will disappear in cyberspace.
The email hosters have deals with the email service companies so your deliverability is closer to 100%. The one that I use and recommend is HERE because of its many features and affordability.
