The 2025 Black Hat Conference in Las Vegas drew more than 22,000 attendees, up 13% year over year, with AI security emerging as the central theme, said analysts at Wells fargo in a recent note.
Major vendors used the event to showcase new products targeting AI-related threats, highlighting the sector’s pivot toward securing machine-generated applications and agents.
Palo Alto Networks (NASDAQ:PANW) unveiled its Cortex Cloud Application Security Posture Management (ASPM) module, designed to detect and remediate security issues in AI applications before deployment.
The product targets vulnerabilities that arise from developers increasingly relying on AI-generated code, which can speed up development but also introduce new risks.
CrowdStrike (NASDAQ:CRWD) announced the integration of ChatGPT into its Falcon Shield platform. The update enables enhanced visibility and governance by discovering agents, mapping them to human owners, identifying risky behavior, and containing threats automatically.
This move builds on a series of AI-focused announcements made earlier in the year and reinforces CrowdStrike’s position in AI threat defense, the brokerage said.
Armis, a privately held cybersecurity firm, made a notable impact with what analysts described as the largest marketing presence at the event.
The company reported surpassing $300 million in annual recurring revenue, a 50% increase year over year, and disclosed a net revenue retention rate of 120%.
Its Centrix platform maps all IT and IoT assets in an organization’s environment to detect and prevent breaches before they occur.
SentinelOne (NYSE:S) did not debut new products but announced its acquisition of Prompt Security, a firm that secures AI agents and prevents AI-related data leaks.
While SentinelOne trails behind Palo Alto Networks and CrowdStrike in terms of AI portfolio breadth, the company continues to expand its capabilities. It also maintained a large marketing footprint at the conference.
Snyk introduced “Secure at Inception,” a product suite based on its Model Context Protocol (MCP) technology.
The suite enhances the detection of AI-specific vulnerabilities during both code generation and runtime, aiming to improve early-stage security visibility for developers.
Cyera launched AI Guardian, which includes two new products: AI-SPM, an inventory tool for tracking AI assets, and AI Runtime Protection, which monitors and responds to real-time AI data risks.
Both tools are designed to strengthen control and oversight of AI systems within organizations.
As AI adoption accelerates, the cybersecurity industry is responding with new tools focused on early detection, system-wide visibility, and automated threat response.
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