Bank of America said investor expectations remain restrained ahead of Apple’s next iPhone launch, expected on early Sept.
Analysts expect Apple to introduce the iPhone 17 line-up, including a new iPhone 17 Air, a slim model set to replace the Plus version.
BofA estimates the device will be priced about $100 higher than the outgoing model. At 5.55mm thick, the Air would be Apple’s thinnest iPhone to date.
Even with form factor change, the brokerage does not expect a major boost to the iPhone cycle. It forecasts unit sales rising just 1% year-on-year in fiscal 2026 to 235 million, in line with broader market expectations.
Carrier promotions are likely to play a role in demand, but with operators having already pulled forward some sales earlier this year, BofA sees potential for a more muted holiday season.
Alongside the new phones, Apple may unveil updated Apple Watch Series 11, Apple Watch Ultra 3, and AirPods 3.
The company is also expected to highlight progress on artificial intelligence, including deeper Siri integration and potential new applications for its Apple Intelligence platform.
Historically, Apple shares have often dipped immediately after launch events before recovering in the following one to two months.
BofA said the stock could fare better this year if Apple delivers compelling AI demonstrations or surprises with pricing.
BofA maintains a Buy rating on the stock with a price objective of $250.
Source :
https://www.investing.com/news/stock-market-news/what-to-expect-at-the-upcoming-iphone-launch-event-4209582
